September 12, 2018
Since entering the field of business, I have noticed that many new entrepreneurs tend to place a disproportionate emphasis on their brand image and the creation of their logo.
While these are indeed critical to the success of a business, they should never take more energy and resources than the quality of the product, the message, and the customer relationship.
I am personally very severe with this last aspect. When I go to a restaurant and an employee has a bad attitude, my experience is completely transformed, in addition to giving me a bad image of the company, and this, regardless of the pace of the place.
This crucial subject reminds me in particular of my first experience with RedBull. I was still competing at the time, and representatives of the brand, young men and women, came to the stadium to make us taste the products. I clearly remember that they had a lot of interpersonal skills and they constantly smiled.
Initially, seeing the name of the brand that means “red bull” in French, all athletes looked at each other with a skeptical look. It must be said that we were very careful with the new products, given all the ingredients that we were not allowed to consume.
Yet their representatives have been convincing; a marketing technique still used extensively by the company. Today, we see that the latter is worth its weight in gold. In addition to being a guarantee of quality, RedBull ranks number one among all energy drink manufacturers.
Therefore, the priority of entrepreneurs, well before the look of their organization, should always be to provide a good service and spread a message that allows them to target the right clientele. If you lack the means to reach your advertising objectives, it is essential to find you allies.
Go get it!